0115 9266 477

Fundraising Strategy Workshop

This course provides you with the tools to write an effective fundraising strategy for your charity or not-for-profit organisation.


Do you need to fundraise for a specific project or charity but you don’t know where to start? Or does your fundraising lack direction?

This day long workshop will take you and your core team of up to 12 people through the process of creating a fundraising strategy.

During the day we will explore the following:

  1. Audit of your current situation
    1. Celebrating success
    2. Being real about failure
    3. Elevator Pitches
    4. Future Vision
    5. United Mission
    6. Smart Objectives
    7. Resources Management
    8. SWOT
    9. Partnerships
    10. Accountability
    11. Priorities
    12. Creating a strategy

Following on from the event we will write up the outcomes of each session and turn this into a tailor made fundraising strategy for you.

Some work is required of attendees prior to the course, but it shouldn’t take any longer than a few hours.


Courses are delivered by Jo Cox-Brown.

Jo has worked in Marketing for blue-chip companies such as Microsoft, Unilever and Mars and has over 18 years’ experience in creative writing to engage a variety of audiences. She also has extensive knowledge of reviewing tenders from prospective suppliers.

Jo was the Chief Executive of a Charity and social enterprise for 8 years where she secured tenders and grants from major donors’ worth over £5 million. Since joining Silverlock she has worked with clients such as Barnfied College, Inspire Cultural Partnership, Clegg Construction and Tees Vally Community Church on fundraising, vision casting, strategy and bid writing.  Jo also sits on a Heritage Strategy Panel and Heritage Action Zone Grants Panel, so is not only well versed in making grant applications, but also in reviewing them.

Course location

We can deliver this course at your offices, or we can help to organise a suitable venue.

Course date

We will work with you to set a date that works best for your organisation. If you’d like to book this course, please call us on 0115 9266 477 or get in touch via our online form.

Course Dates